I bet a lot of you knew that 2018 had to be the year when another world-wide known musician G-Eazy had to collaborate with the Swedish brand H&M. However, after a huge scandal, both G-Eazy and the Weeknd are cutting ties with the brand.
An advert was released by H&M where a black child wore a jumper with a slogan ‘coolest monkey in the jungle’. This instantly spread throughout social media and had loads of negative comments. People were accusing H&M of racism since the word ‘monkey’ is used to insult dark-skinned people.
A week ago G-Eazy posted a picture on Instagram with a drawing of this boy wearing a jumper that says ‘coolest king in the world’ and announced that he is cutting all ties with this brand because of such an intolerance and racism.
I am really glad that such huge influencers like these rappers are showing the world how bad is racism and what are the consequences of being culturally unaware. Hope H&M learns from this mistake and does not do similar ones in the future.
Karolina Kuzmickaite 