“When I returned to designing, I was taken aback by how everyone was seeing shows through their phones,” John Galliano said at a preview this week. And he is right. Everyone is taking pictures, filming, making live videos, no one is just admiring the clothes with a bare eye. This wonderful designer took advantage of it and designed “colour changing clothes”.
As the models walked, the audience was asked to turn their camera flashes on when they took pictures. The result was phenomenal – the naked human eye saw one thing, but the camera showed a completely different colour palette. Speed, technology, and the fast-forwarding fractured chaos of modern consciousness were the subtexts of this couture collection. It is amazing how by integrating technology into garments designers come up with extraordinary ideas and exceptionally looking clothes. I am absolutely in love with this idea and really hope that this will become a trend one day.
Karolina Kuzmickaite 